Recommendations

“Luica is an excellent communications professional with a deep knowledge of her clients and journalists and a passion for her job. Just as important she has an excellent sense of ways to reach out to writers without wasting people's time with irrelevant or unworthy approaches.”

Martin Veitch,
Editor of CIO Magazine

“Luica is a force to be reckoned with (in a good way)!  Her proactive approach to working with Microsoft Office PR has been a real asset to the team. I’ve come to rely on her thorough approach and her insightful comments. She is utterly reliable in execution and creative in planning. She has built up a good rapport with clients and with journalists alike through carefully and sometimes tenacious delivery on their requests. Apart from that, she’s been fun to work with.”

Darren Strange,
UK Senior Product Manager, Microsoft Office system

“Luica was very good at explaining Vonage’s internet telephony offering at a time when it was hard to get anyone on the phone from the vendor. With Microsoft, on the other hand, we could always rely on her finding the right person to talk to us. She is good at understanding technology, and translating it into layman’s terms. That’s a rare skill. Most of the time, we’re lucky if we can find someone that understands what their client does.”

Nick Booth,
Technology and Business Journalist

“It was a great pleasure to work with Luica on my last role as MD for Experteer.co.uk . She knows PR inside out and is not only reliable and creative but very much a strategic thinker. Particularly her knowledge in internet communications platforms helped us time and again.”

Torsten Muth,
Managing Director, experteer.co.uk

“I worked with Luica when she handled the PR for Microsoft Advertising, We quickly established a very good working relationship, thanks to her proactive approach to suggesting story angles and feature ideas. She stands out from the crowd as she is very conscientious of what we (journalists) need, especially when up against deadlines. She is reliable and I can always trust her to respond to my requests quickly and with the best material.”

Alex Farber,
Senior Reporter, New Media Age

“Luica is a great PR professional and someone I was always pleased to have on my team – a real safe pair of hands. But beyond being a reliable team member, I was always impressed with her ability to go above-and-beyond; to think of that additional idea, to contact that extra journalist or the tenacity to achieve the unexpected piece of coverage.”

Justin Westcott,
Account Director, Edelman UK

“Luica is a strong minded PR professional who stands out by virtue of her dependability more than anything else. She will always carry a project or an individual media request through to the full and deliver to the best of her ability. She is trusted and valued not just by myself, but also by the other journalists who I have worked closely with in recent years.”

Adrian Bridgwater,
Technology Journalist and renowned blogger on ZDNet.co.uk

“Luica did a few projects for me at Microsoft - she worked for our PR agency where she drove a high volume of PR activity around the launch of Office 2007 and SharePoint 2007. Luica has a great press network, delivered great results, and always managed our press relationships very well. I look forward to working with her again!”

Rob Gray,
Business Development Director, Logica (Previously Microsoft SharePoint Marketing Manager)

“It has been a pleasure working with Luica. She is efficient, reliable and committed, and delivers what she promises. She is a great asset to anything she puts her energies into, and will likely make a success of all her efforts.”

Meg de Jong,
Deputy Editor (acting), B2B Marketing magazine

“Over the last year, Luica has played an essential role on our PR activities, and proved to be very capable and efficient all along, a very much hands on professional, who is extremely passionate and loyal to every project she takes on. With great networks, she is an impeccable individual and a senior leading and influential PR consultant, who I'd always recommend without any hesitation.”

Luciana Telles,
Online Marketing Manager, experteer.co.uk

“I have worked with Luica on a number of innovative editorial projects, most recently trailing guest blogging on ComputerWeekly.com. She has helped me get in touch with people quickly, given the impossible deadlines of web publishing and has helped to set up interviews for the longer, feature length article in our print magazine.”

Cliff Saran,
Managing Editor, Computer Weekly

“Luica is a great technology media relations operative, having detailed knowledge of the UK IT media landscape both offline and online. She invests time in nurturing and maintaining relationships with key media and as such is excellent for media relations. A great asset to have on your team!”

David Vindel,
Board Director, Head of Technology, Red Consultancy

“Luica's cheery, friendly manner and efficiency make it a pleasurable experience to work with her. She is proactive, but doesn't waste people's time pitching nonsense/not reading/listening to briefs properly. I look forward to working with her again in the near future.”

Cath Everett,
Technology Journalist